One Company's Story
In reengineering its sales and marketing department, an energy company wanted to
know which competencies the personnel of the department should develop to meet
its customers' needs better.
The company ranked the competencies that were most important for meeting its goals.
Next, the Motivator 360 was administered to the sales and marketing employees to
evaluate their strengths and weaknesses in the required competencies.
The energy company was able to target training and development priorities, give
employees objective and concrete career feedback on their competencies, and
provide management with scientific data that linked directly with the sales and
marketing business strategy.
In an increasingly competitive energy market, the energy company realized that
accurate employee evaluation and development is a competitive edge.